Programmatic advertising is growing rapidly and will continue to grow during the forecast period. It is a highly automated form of digital advertising. It involves buying and selling of online advertising inventory via a software or a machine. There are no human negotiations or manual insertions involved. It makes use of machine algorithms to buy ads online. It helps in automating the decision-making process of selecting the source of media and buying the media for advertising purpose as it helps in focusing on the target market.
It has been observed that North America is estimated to account for the largest share of the market, whereas Asia-Pacific is projected to grow at the fastest rate during the forecast period. During the forecast period, North America region will continue to dominate the market share owing to rapid growth smartphone users and increasing population on social media platforms.
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In 2018, the global Programmatic Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019–2025.This report focuses on the global Programmatic Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Programmatic Advertising development in United States, Europe and China.
The key players covered in this study
- Rubicon Project (U.S.)
- Adroll (U.S.)
- Adobe Marketing Cloud (U.S.)
- DoubleClick (U.S.)
- Choozle (U.S.)
- AdReady (U.S.)
- DataXu (U.S.)
- Centro, Inc. (U.S.)
- PulsePoint, Inc. (U.S.)
- Outbrain (U.S.)
Market segment by Type, the product can be split into
- Desktop Banners
- Mobile Banners
- Desktop Videos
- Mobile Videos
Market segment by Application, split into
- Media & Entertainment
Market segment by Regions/Countries, this report covers
- United States
- Southeast Asia
- Central & South America
The study objectives of this report are:
- To analyze global Programmatic Advertising status, future forecast, growth opportunity, key market and key players.
- To present the Programmatic Advertising development in United States, Europe and China.
- To strategically profile the key players and comprehensively analyze their development plan and strategies.
- To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Programmatic Advertising are as follows:
- History Year: 2014–2018
- Base Year: 2018
- Estimated Year: 2019
- Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
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Table of content
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
2 Global Growth Trends
2.1 Programmatic Advertising Market Size
2.2 Programmatic Advertising Growth Trends by Regions
2.2.1 Programmatic Advertising Market Size by Regions (2014–2025)
2.2.2 Programmatic Advertising Market Share by Regions (2014–2019)
3 Market Share by Key Players
3.1 Programmatic Advertising Market Size by Manufacturers
3.1.1 Global Programmatic Advertising Revenue by Manufacturers (2014–2019)
3.1.2 Global Programmatic Advertising Revenue Market Share by Manufacturers (2014–2019)
Key Que Answered in this report:
- What will the Global Programmatic Advertising Market?
- What are the key factors driving the Global Programmatic Advertising Market?
- What are the key market trends in Programmatic Advertising Market?
- improve pasting the growth of this Programmatic Advertising Market?
- What are the market opportunities and threats faced by the Programmatic Advertising Market?
- What are the key outcomes of the five forces analysis of the Programmatic Advertising Market?
What is our report offers:
Strategic suggestions and proposals for the beginners to understand
Assessments of the market share from different countries and regions were conducted
Top key market players, market share analysis included.
The market observations such as constraints, drivers, threats, opportunities, investment opportunities, challenges, and recommendations are added.
The competitive landscaping mappings of the ongoing trends are discussed.
Based on the market estimations, the strategic recommendations are made in the business segments
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